SWITCHBANKS
has been in development
since 2005, and currently
attracts more than 700,000
hits on average visitors
per month. It has become
the premier information
source for Australian
banking groups, going
beyond the code to provide
unrivalled coverage of
development issues or
linking to news reports
for the latest market
results. Our independent
and comprehensive content
is a valuable resource
for people to learn and
gain more knowledge about
the banking world.
In
the average time on SWITCHBANKS*:
coming 2008 + unique e-mail
subscribers
coming 2008 + newsletters
sent
General Demographics*:
WORLDWIDE
Gender:
56% Male 44% Female
Age: 31% aged 25 and 44
years
Annual Income: 32% of
our audience earn more
than $100K pa
91 % of our audience are
employed at a management
level
71 % of our audience add
us to favourites.
7,000,000 + target reached
2008
WE
CAN CREATE THE FLASH FOR YOU
OR USE YOUR OWN FOR ALL THE
WORLD TO SEE
Flash
Half Page Ad
Newsletters
Newsletter
Text Ad
Newsletter
Text Ad With Logo AS ABOVE
HTML
Newsletter Medium Rectangle
Ad
Outbound
Opportunities
SWITCHBANKS outbound media
division is dedicated to
creating targeted e-mail
based marketing campaigns.
At SWITCHBANKS, we have
established a strong brand
through excellent editorial
coverage of key development
news and issues from all
over the world. SWITCHBANKS
award-winning DEVELOPERS
provide reliable and authoritative
content rich editorial e-mails
to our loyal and involved
subscribers.
The
power of outbound media
marketing
For our most loyal users
the best way of keeping
up to date with the latest
in technology content is
to sign up to one of SWITCHBANKS
e-mail newsletters. SWITCHBANKS
will offer subscribers a
choice of new sites and
newsletters with each specialised
editorial content tailored
to the need of the user.
When
one of our users subscribes
to a newsletter it tells
us much about them. Firstly,
they’re demonstrating
a continuing interest in
the topic. Perhaps most
importantly, subscribers
to newsletters are demonstrating
a belief in the value of
the content and a trust
in the brand behind it.
Outbound
e-mail marketing offers
marketers a cost effective
medium to communicate with
a highly targeted audience
and contribute to an increase
in ROI. As a direct response
tool it can be highly effective
in generating leads, driving
event registrations and
increasing downloads of
trial software or news daily
to our readers.
Audience
Our list is 100% permission-based
and is aggressively cleaned
to ensure an active and
engaged audience.
Opportunities
for marketers
Through our various content-rich
editorial e-mails, marketers
have an opportunity to target
our audience in a trusted
environment, with their
advertisements immediately
adjacent to relevant content.
728x90,
160x600, 120x600, 300x250,
336x280 - 20K gif/jpg, 30K
Flash; 468x60 - 12K gif/jpg,
20K Flash;
All Other Sizes - 12K - ALL
SIZES
Looping
Restrictions:
None
15-Second
Video Ad:
15
seconds, Windows Media 9,
320x240, 225 or 300 Kbps encoding
rate, 15 FPS
Delivery
Deadline:
The
dates you set for the project
to be upload
Branding:
All
ads must include advertiser
branding in the form of advertiser
name and/or logo
Production
Contact:
Please
go to the contact section
Cancellation:
After
the initial 30-day period,
an ad campaign may be cancelled
with 30 days' written notice.
Cancellation policy may vary
for sponsorships and production-based
programs.
GIF:
the GIF file (short for Graphic
Interchange Format) is a very
common web-friendly image file
format that compresses images
by limiting the number of colors
used. A GIF image can contain
no more than 256 colors and as
few as two colors. This format
is particularly well suited to
images with a limited number of
colors such as logos, charts,
graphs, and text fields. GIFs
no not suffer from compression
artifacts that may alter colors
or ad "noise" to your
image, but a GIF file is not typically
well suited to photographs. GIF
images may also be animated using
specialized GIF animation tools.
JPEG: another very common web-friendly
image format, the JPEG file (Joint
Photographic Experts Group) is
a compressed full color format
that is most often used with photographic
images. The JPEG format uses a
"lossy" compression
technique that can result in bleeding
or inaccurate colors and "noise"
in the image, but the quality
of JPEG images can be adjusted
when the files are created. If
your image uses a lot of color,
such as photos do, the JPEG format
is usually your best bet. If the
number of colors is limited and
accuracy is important, go with
a GIF image. Unlike GIFs, JPEG
files cannot be animated.
Flash: developed by Macromedia,
the Flash file combines animation
and interactivity within the image
space using primarily "vector"
images. Flash files play through
a freely available plug-in that
interacts with a user's web browser.
While all web browsers support
GIF and JPEG files, Flash files
are not natively supported; however,
the vast majority of web users
have the Flash plug-in installed.
Flash files can provide a great
deal of innovative animation and
motion while maintaining a relatively
small file size and a full color
palette. Flash files are particularly
well suited to large ad spaces
such as the 600x200 pixel Rigzone
homepage position.
GIF
JPEG Flash
Max. Colors 256 millions
Native Browser Support yes
Animation yes - limited no
Format bitmap vector
Best Used For logos, charts, images
with limited colors or sharp lines
photos, images with many colors
large images using heavy animation
JPEG
or GIF?
When you create an image for the
web, including an advertisement,
check both the JPEG and GIF format
to determine which will provide
the best results. In general,
you should use a JPEG file with
a photos while you should use
a GIF file with logos and images
with limited colors.
